"DEFINED BY VALUES, NOT LABELS"
Purpose Collective began as a simple idea: what if luxury could mean more? More connection, more heritage, more care for our planet & people. We are growing a space to share the people, brands, and ideas that inspire us to live with intention. A living archive that is part editorial, part community, and all about style that lasts and stories that matter.
THE LITTLE THINGS
When time is short but intention matters. Thoughtful, beautifully made stocking stuffers prove even small gifts can be meaningful when chosen well.
WARDROBE ESSENTIALS:
The Tuxedo Jacket
Few pieces carry the quiet authority and enduring allure of the tuxedo jacket. For decades, it has been a study in confidence and restraint, worn by the most stylish women in sartorial history. From Yves Saint Laurent’s groundbreaking vision to the effortless elegance of Tina Chow and Bianca Jagger, and today by modern icons like Mary-Kate and Ashley Olsen, the tuxedo jacket has remained a symbol of timeless power dressing.
The ultimate holiday season cover-up, it slips over your formal dress of choice, stands confidently worn head-to-toe as a suit, or takes on an unexpected edge paired with jeans, a crisp white shirt, and jewelry worn with conviction. A true wardrobe constant, endlessly versatile and forever relevant.
This is a piece worth investing in, choosing the best quality you can afford, crafted with intention and made to endure. Here, our TOP PICKS, across a range of price points, each selected for conscious production, responsible material sourcing, and thoughtful tailoring designed to last for years, not seasons.
BEST OF RESALE:
Party Dresses
The best party dresses are the ones that have already lived a little. Runway and ready-to-wear pieces, made to dance again—this time with you. Giving these designs a second life supports a more circular fashion system, extending the value of what already exists. With so many exceptional dresses already in rotation, these are some of our favorite finds.
THE THOUGHTFUL GIFT GIVERS GUIDE
For those who give from the heart, handpicked pieces for the ones you love, big or small, that tell a story, crafted with intention and lasting beauty. Each gift handcrafted, artisanally made, ethically sourced, organic or one- of-a-kind.
THE 12 KNITWEAR BRANDS YOU NEED TO KNOW
Where craftsmanship meets consciousness, and style is rooted in integrity. Made from natural, organic, and often regenerative materials, often partnering with generational mills and artisan collectives to preserve time-honored techniques through ethical, small-batch production. Designed to last and layered with meaning, these are the new heirlooms — thoughtful investments to wear now and hand down later.
BEST CLEAN CANDLES
Whether you’re indulging in a cold-weather ritual or gifting a friend, a scented candle is a seasonal must. As it fills your space, and air, choosing non-toxic waxes and clean fragrances matters. Our top picks pair intentional scents with sculptural vessels that double as decor.
HIGHLAND HEIRLOOMS
Timeless by design, iconic by nature — these pieces echo the legacy of Scottish craft, made to be worn, kept, and passed on.
BEST HAND MOISTURIZERS
Plunging temps means dry, chapped hands - our picks for the best hand moisturizers feature clean, skin-loving formulations, thoughtfully sourced ingredients, and recyclable packaging.
WARDROBE ESSENTIALS:
The White Shirt
From Carolyn Bessette’s effortless minimalism to today’s reimagined silhouettes, the white shirt has always been more than a basic — it’s a cultural code. A canvas for individuality. A constant in a world of trends.
Here, our TOP PICKS, made of regenerative, recycled and organic materials - no matter your budget or aesthetic. Wear yours day or night, pared down or glammed up.
FALL FOUNDATION EDIT
The building blocks of a forever wardrobe - these versatile pieces are far from basic and leave an impression of personal style.
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Estelle Bailey-Babenzien moves between fashion, culture, and design with rare fluency. As co-founder of Noah, alongside her husband Brendon, she has helped shape a brand that fuses classic tailoring with street sensibility—while never shying from conversations around ethics, equity, and sustainability.
Through her studio Dream Awake Design, Estelle brings that same conviction to space, creating retail environments that feel less like stores and more like cultural statements. Most importabtly, Estelle brings the same depth of perspective as a mother, weaving the values of care, responsibility, and future-building into both her personal life and her creative practice.
Estelle's work is rooted in community and integrity, a belief that true style is inseparable from the lives we lead and the principles we hold. Demonstrating what it means to build with intention—crafting spaces, brands, and narratives that resonate with the ethos that luxury is at its most powerful when it carries meaning, accountability, and purpose.
WEEKEND ESSENTIALS
Take time to reconnect with nature in multi- purpose pieces made of long lasting materials and classic silhouettes.
“I’m finding myself in a moment. One that is about reframing, traversing, and disrupting… Other times I’m literally moving from one country to another in search of new work and new meaning to old work. And then you might also find me finding ways to slow down, and mind my own damn business. Here are some of my new fave things that come with me on my new journey.” – Jodie Patterson
An acclaimed author (The Bold World), activist, and beauty entrepreneur, Jodie Patterson has become one of today’s most compelling voices on identity and culture. Honored with a GLAAD Media Award and serving as Chair of the Human Rights Campaign Foundation, she brings a sharp eye and fearless perspective to the worlds of beauty, fashion, and purposeful living.
BEST DENIM
Our picks for the best conscious denim, that means clean dyes, regenerative materials and less waste.
GUEST CURATOR
Karla Welch
Celebrity Stylist, Co-Founder & CEO, Period Company
Karla Welch is a visionary force in culture, fashion, and social transformation. One of Hollywood’s most sought-after stylists, she’s shaped the looks of trailblazers like Tracee Ellis Ross, Justin Bieber, Olivia Wilde and more. But Karla’s impact transcends aesthetics. As the co-founder of Period Company, she has leveraged her influence to normalize conversations around menstruation, championing sustainability, dignity, and access in an industry long overdue for disruption. Her work is emblematic of a new era—one where creativity is a vehicle for justice, and personal style becomes an extension of collective purpose. With her unmatched eye and unrelenting advocacy, Welch is turning platforms into movements and clothing into statements, moving with an ethos of radical care and cultural clarity. Her work invites us to ask, what does it mean to dress with intention? To design with meaning? To make fashion a conduit for systemic change?
Through Period Company, she is helping to destigmatize menstruation with products that are accessible, inclusive, and environmentally conscious—proving that impact can be wearable, and that utility can be beautiful. As a creative, founder, and activist, Karla is daring to merge the personal and political, the functional and fashionable. Her legacy is not only in the looks she crafts but in the narratives she shifts. Karla Welch reminds us that style is not just what we wear—it’s how we show up for the world. Here, Karla shares the objects, ideas, and rituals that guide her daily practice with purpose:
"Period Company - from the product to running the company - all of it is rooted in purpose." Karla Welch.
THE
FOUNDATION
EDIT
Forever pieces that are the building blocks of enduring style.
BEST FRAGRANCES
Natural and non-toxic formulations, transparent supply chains and circular packaging materials are changing the perfume landscape for the better good.
SUMMER
FOUNDATION
EDIT
These timeless pieces are built to beat the heat in style for years to come.
BEST BASKET BAGS
Effortlessly iconic, Jane Birkin’s signature basket bag proves that style and sustainability can go hand in hand. Our top picks, artisan crafted from natural materials and made to last, are the timeless accessory that never fades.
DRAWN
TO
WATER
A mindful collection of coastal essentials inspired by the rhythms and beauty of the sea.
TRAVEL
Ibiza, Spain
BEST SWIMWEAR
A love letter to the ocean, our summer swimwear edit features body flattering styles, consciously crafted in innovative, regenerative and recycled materials.
SPOTLIGHT
Vintner's Daughter
Vintner’s Daughter is more than just a skincare brand—it is a movement rooted in intentionality, craftsmanship, and an unwavering commitment to quality. Vintner’s Daughter champions the philosophy of “fewer, better,” advocating for products that work harder so that you don’t have to. Forget about a twelve step routine, these three items are all you need.
URBAN BOHEMIAN
Effortless and artful - bohemian style captures the timeless spirit of conscious luxury.
THE PROCESS
The Process is where we spotlight the story behind the product — how it's made, who made it, and why that matters. Providing a deeper look at the materials, craftsmanship, and values that shape conscious design. By understanding the journey of an item—from concept to creation—we create a connection to what we choose to own and wear.
First unveiled in her Fall/Winter 2023 Rising Shelter collection—set against striking sculptures of discarded garments—Marine Serre’s upcycled tote bags reflect a bold vision of hope in the face of climate crisis. Each piece begins with the thoughtful curation of vintage cotton totes, selected for their quality and globally inspired patterns. These everyday objects are transformed into couture-level creations, where bold, singular graphics evoke a sense of travel, memory, and multicultural connection.
The Regenerate collection expands this concept into unisex streetwear silhouettes—think oversized bomber jackets, wide-leg trousers, and structured shirts—each integrating tote handles or distinctive patchwork in unexpected ways. Women’s pieces, like the structured bustier, contrast raw materiality with sensual form. Every item is one-of-a-kind, bearing the Marine Serre logo and embodying the brand’s commitment to circular design—reminding us that what we wear can carry stories, cultures, and responsibility.
Best of Resale
Vintage, archive, resale, whatever your favorite moniker, second hand finds are a critical part of the circular economy and help reduce the environmental footprint of new production. With so many amazing pieces already out there, we scour the best resale sites so you don't have to.
FENDI BEADED LEOPARD BAGUETTE, $4809.65
FRESH WATER PEARL EARRINGs, $275
CURATED BY YOU
Like your most trusted friends, The Purpose Collective Community shares their favorite finds .“Together, we can craft a marketplace where every purchase has a story, every choice makes a difference, and every voice shapes the future.” Submit Your Top Picks Here.
Top Pick's
JOURNAL
Taking a deeper dive in to the brands, creatives and movements we love.
