Avoid the sea of sameness with pieces that champion individuality and personal style. Just because they're not 'basic', doesn't mean they can't be versatile and foundational for years to come. Invest in a POV, not trends, and items whose stories and details you're connected to.
BEYOND BASICS- FOUNDATION PIECES
TOP TEN
Sunglasses
Our top sunglasses picks are a considered edit of standout frames crafted from thoughtful materials like bio-acetate and recycled metals, highlighting brands redefining eyewear through enduring design, craftsmanship, and a more intentional approach to production.
Irene Forte is a brand built on deep conviction - one that links ancient land with clinical precision, and personal heritage with global responsibility. It’s this rare synthesis that makes Irene Forte not just a skincare brand, but a philosophy—an uncompromising belief in beauty with purpose.
The soul of the brand lies in Sicily, on the organic farm belonging to Irene’s family. It’s more than setting—it’s source. From this plot of fertile land, rooted in the rhythms of nature and the wisdom of generations, Irene has created a line that honors the very concept of longevity.
TOP TEN
Best Swimwear
A love letter to the ocean, our summer swimwear edit features body flattering styles, consciously crafted in innovative, regenerative and recycled materials.
BEST OF RESALE
Special Occasion Dresses
Chosen for the celebrations that stay with you long after they're over, we've done the hard work of sourcing the archive pieces worth finding.
The Trench Coat
The trench coat is one of the few pieces that moves effortlessly through decades and seasons. Equal parts utility and elegance, it layers over everything and asks very little in return. A wardrobe essential defined by restraint, longevity, and quiet confidence.
Here, our TOP PICKS, thoughtfully made of regenerative, recycled and organic materials - no matter your budget or aesthetic.
GEORGIA
DANT
Georgia Dant is a designer, founder, and mother whose perspective is shaped by a life built on discernment, care, and consistency. Through Marfa Stance, she has drawn a community around a more considered approach to design, rooted in her belief that living intentionally means slowing down to understand what truly matters, how we spend our time, what we choose to wear, and how things are made. That mindset carries through everything, from the people she supports to the brands and rituals she returns to. She is drawn to what feels purposeful, enduring, and thoughtfully made, choices that reflect her values of care, longevity, and deliberate living.
Georgia brings to Purpose Collective, an edit grounded in what holds its place over time, a perspective that reminds us that what we return to is often what matters most.
Marfa
Stance
Marfa Stance was not conceived as a reaction to fashion, but as a reorientation within it. At its core is a quiet but radical premise: that the way we dress should reflect how we want to live. Not faster, not more, but with clarity and intention.
Founded by Georgia Dant, the brand emerged from a recognition that the modern wardrobe had become fragmented, seasonal, and increasingly disconnected from real life. The gap wasn’t aesthetic, it was structural. Clothing had lost its relationship to longevity and the individual rhythms of the person wearing it. Marfa Stance set out to rebuild that relationship from the ground up.
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SHAPING A
STANCE
DRESSING THE IN-BETWEEN
A capsule of timeless pieces that make the seasonal shift effortless. Versatile, just warm-enough outerwear, adaptable layers, rain-ready trenches, and accessories that carry from winter chill to spring warmth.
TOP TEN
Lip Care
Our top lip care picks are a considered edit of clean, non-toxic serums, balms, and tinted treatments that deeply hydrate, soothe, and restore, keeping lips healthy, nourished, and protected through the coldest months.
CELEBRITY STYLIST,
CO-FOUNDER AND CEO, PERIOD COMPANY
KARLA
WELCH
Karla Welch is a visionary force in culture, fashion, and social transformation. One of Hollywood’s most sought-after stylists, she’s shaped the looks of trailblazers like Tracee Ellis Ross, Justin Bieber, Olivia Wilde and more. But Karla’s impact transcends aesthetics. As the co-founder of Period Company, she has leveraged her influence to normalize conversations around menstruation, championing sustainability, dignity, and access in an industry long overdue for disruption. Her work is emblematic of a new era—one where creativity is a vehicle for justice, and personal style becomes an extension of collective purpose. With her unmatched eye and unrelenting advocacy, Welch is turning platforms into movements and clothing into statements, moving with an ethos of radical care and cultural clarity. Her work invites us to ask, what does it mean to dress with intention? To design with meaning? To make fashion a conduit for systemic change?
THE KNITWEAR BRANDS YOU NEED TO KNOW
Where craftsmanship meets consciousness, and style is rooted in integrity. Made from natural, organic, and often regenerative materials, often partnering with generational mills and artisan collectives to preserve time-honored techniques through ethical, small-batch production. Designed to last and layered with meaning, these are the new heirlooms — thoughtful investments to wear now and hand down later.
The Tuxedo Jacket
Few pieces carry the quiet authority and enduring allure of the tuxedo jacket. For decades, it has been a study in confidence and restraint, worn by the most stylish women in sartorial history. From Yves Saint Laurent’s groundbreaking vision to the effortless elegance of Tina Chow and Bianca Jagger, and today by modern icons like Mary-Kate and Ashley Olsen, the tuxedo jacket has remained a symbol of timeless power dressing.
The ultimate holiday season cover-up, it slips over your formal dress of choice, stands confidently worn head-to-toe as a suit, or takes on an unexpected edge paired with jeans, a crisp white shirt, and jewelry worn with conviction. A true wardrobe constant, endlessly versatile and forever relevant.
This is a piece worth investing in, choosing the best quality you can afford, crafted with intention and made to endure. Here, our TOP PICKS, across a range of price points, each selected for conscious production, responsible material sourcing, and thoughtful tailoring designed to last for years, not seasons.
BEST CLEAN CANDLES
Whether you’re indulging in a cold-weather ritual or gifting a friend, a scented candle is a seasonal must. As it fills your space, and air, choosing non-toxic waxes and clean fragrances matters. Our top picks pair intentional scents with sculptural vessels that double as decor.
BEST HAND MOISTURIZERS
Plunging temps means dry, chapped hands - our picks for the best hand moisturizers feature clean, skin-loving formulations, thoughtfully sourced ingredients, and recyclable packaging.
The White Shirt
From Carolyn Bessette’s effortless minimalism to today’s reimagined silhouettes, the white shirt has always been more than a basic — it’s a cultural code. A canvas for individuality. A constant in a world of trends.
Here, our TOP PICKS, made of regenerative, recycled and organic materials - no matter your budget or aesthetic. Wear yours day or night, pared down or glammed up.
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ESTELLE BAILEY-BABENZIEN
Estelle Bailey-Babenzien moves between fashion, culture, and design with rare fluency. As co-founder of Noah, alongside her husband Brendon, she has helped shape a brand that fuses classic tailoring with street sensibility—while never shying from conversations around ethics, equity, and sustainability.
WEEKEND ESSENTIALS
Take time to reconnect with nature in multi- purpose pieces made of long lasting materials and classic silhouettes.
BRAND SPOTLIGHT
Vintner's Daughter
Vintner’s Daughter is more than just a skincare brand—it is a movement rooted in intentionality, craftsmanship, and an unwavering commitment to quality. Vintner’s Daughter champions the philosophy of “fewer, better,” advocating for products that work harder so that you don’t have to. Forget about a twelve step routine, these three items are all you need.
An acclaimed author (The Bold World), activist, and beauty entrepreneur, Jodie Patterson has become one of today’s most compelling voices on identity and culture. Honored with a GLAAD Media Award and serving as Chair of the Human Rights Campaign Foundation, she brings a sharp eye and fearless perspective to the worlds of beauty, fashion, and purposeful living.
JODIE PATTERSON
BEST DENIM
Our picks for the best conscious denim, that means clean dyes, regenerative materials and less waste.
THE
FOUNDATION
EDIT
Forever pieces that are the building blocks of enduring style.
BEST FRAGRANCES
Natural and non-toxic formulations, transparent supply chains and circular packaging materials are changing the perfume landscape for the better good.
These timeless pieces are built to beat the heat in style for years to come.
SUMMER FOUNDATION EDIT
BEST BASKET BAGS
Effortlessly iconic, Jane Birkin’s signature basket bag proves that style and sustainability can go hand in hand. Our top picks, artisan crafted from natural materials and made to last, are the timeless accessory that never fades.
DRAWN
TO
WATER
A mindful collection of coastal essentials inspired by the rhythms and beauty of the sea.
TRAVEL
Ibiza, Spain
URBAN BOHEMIAN
Effortless and artful - bohemian style captures the timeless spirit of conscious luxury.
THE PROCESS
The Process is where we spotlight the story behind the product — how it's made, who made it, and why that matters. Providing a deeper look at the materials, craftsmanship, and values that shape conscious design. By understanding the journey of an item—from concept to creation—we create a connection to what we choose to own and wear.
First unveiled in her Fall/Winter 2023 Rising Shelter collection—set against striking sculptures of discarded garments—Marine Serre’s upcycled tote bags reflect a bold vision of hope in the face of climate crisis. Each piece begins with the thoughtful curation of vintage cotton totes, selected for their quality and globally inspired patterns. These everyday objects are transformed into couture-level creations, where bold, singular graphics evoke a sense of travel, memory, and multicultural connection.
The Regenerate collection expands this concept into unisex streetwear silhouettes—think oversized bomber jackets, wide-leg trousers, and structured shirts—each integrating tote handles or distinctive patchwork in unexpected ways. Women’s pieces, like the structured bustier, contrast raw materiality with sensual form. Every item is one-of-a-kind, bearing the Marine Serre logo and embodying the brand’s commitment to circular design—reminding us that what we wear can carry stories, cultures, and responsibility.
JOURNAL
Taking a deeper dive in to the brands, creatives and movements we love.
